Happy employees make happy customers

Happy employees make happy customers.

Is EX is the new CX?


🌍 Shortage of skilled professionals.

One of the major challenges that businesses are facing right now.

Accelerated by the pandemic and current business environment.

💫 A challenge, but clearly also an opportunity.

A significant change in the employer/employee relationship.

With a clear shift towards a more human-centric approach.

👟 Away from the transactional work relationship and traditional job roles.

Towards #agile and hybrid working models.

🧠 Individual #skills and ambitions as the new currency of work.

Putting the employees first.

Because happy employees make happy customers.

🧭 Putting employee experience (#EX) on the map of #business leaders.

Business leaders know: great customer experience (#CX) - or user experience (#UX) - drive revenue growth.


❓But are EX and CX two separate disciplines? How can they be aligned?

And if the employee is the customer, what can we learn from CX and apply to EX?

Here is what came to my mind:

➡️ Candidate experience while onboarding (and off-boarding)
➡️ Growth hacking mindset in the recruiting funnel
➡️ Personalisation of work (e.g. connecting employees to opportunities through talent marketplaces based on skills and interests)
➡️ Employee feedback & engagement
➡️ Reward loyalty
➡️ Individualised career journey and pro-active proposals fostering internal mobility
➡️ Multichannel approach and accessibility of (hybrid) workplace
➡️ Tailored digital service & support
➡️ People analytics & data insights (incl. use of AI)

What are your views? What is missing?

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